What NY has to offer

Heading home from NYU, I realized in a 5 minute walk how this day changed my life for the rest of my life. Want me to explain how? I will highlight the three most important things that happened to me today, and if still interested, read furthermore for details. (This is going to take a while) 

1.) I overheard a typical and very characteristic talk by two NY men.

2.) A sobbing moment at the Grand Central Station, after a job offering.

3.) Thanks to my father,  I had the opportunity to register to a music marketing class and have class with the Chief Information Officer from Billboard. 

Interested? Let's continue..

As I was waiting for my interview at Carat's building, (for more info of what Carat is: http://carat.com/carat/index.jsp ) I had the opportunity to overhear a business talk within two men. Well-dressed, elegant in fancy suits, these men were giving me a 101 of how Trump makes a business. In less than 10 minute talk I think I heard the phrase: " It's not personal, it's just business" quite a few times. These men were ruthless, and bragging about their achievements, and gossiping about who left what company, and why some guy hated him because he was his boss in another company, some time ago. 

As they continued on rambling, I sought out to my own thoughts: these guys are representing to me the other side of NY that I still haven't seen. The part where ambition was Julia Roberts word for this city on Eat, Pray and Love movie. 

Some time after that, Human Resources called me in for my interview. I will not hold you up by telling everything that was said in this interview but I will tell you this: I know now why America works. I know now why Americans are so good at business and entertainment. As I talked about my goals and what I wanted to pursue, I realized their astonishment with my English, and how their minds were changing about international students/workers. 

My interview ended with the company telling me that this was NY, the capital of the world and they could offer me whatever I wanted. They could offer me the learning experience, the whole view of how a business comes to work. They could offer me what I wanted so I could achieve my goals. They valued my interest and in return, would offer me a full time job in NYC.

Blown of out of my mind, I caught myself in the middle of Grand Central Station crying for the achievement made this morning while calling my loved ones. Alone, I looked around and seized the moment, because this was all me. 

Moving on to the third and final point of this post today, I had the amazing opportunity to take a class in which I literally wanted to leave the room as I skimmed around the syllabus. Music Marketing 1. When the teacher told me her name, I freaked out. She, who I would come to know in a couple of weeks as a guest speaker of my other class is now my full time teacher, the CIO of Billboard the one who knows everything there is to know about the music biz is here in front of me. Strict, harsh, I suddenly realized this class would not be an easy one. Two assignments already due, a log to keep and a term subject outline to hand in next class started to freak me out. What could I offer Susan? She knows it all. I suddenly I fell in love with NYU for the second time this week. NY is offering me this class. This could only happen here. 

I want to make a proposal to you: I have a term project assignment in which I have to choose a band and evaluate the marketing and promotion efforts behind their latest release. Immediately, I thought about Avioes do Forro and their phenomenon in Brazil but I would like to ask you, for ideas. Key questions that I have to answer are about sales, how did they use diverse channels to advertise and estimate how much was spent promoting this artist.

In return, I have to offer YOU something right? So here goes some of the things we discussed in class and that are cool for you to surf Google and to take a look:

- Listen to Grammy's new artist winner Esperanza Spalding

- Surf Kickstarter.com and see what this new website is doing

-Watch Eminem's Chrysler commercial http://www.youtube.com/watch?v=SKL254Y_jtc

-Listen and watch the OK Go viral videos, reference world wide http://www.youtube.com/watch?v=qybUFnY7Y8w

Am I offering enough?